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UX Researcher & Designer with an architect's eye for structure and a researcher's nose for what's broken. I find the friction hiding in plain sight — then design it away.
CLASS
UX Researcher & Designer
ORIGIN
Architecture
TRAINING
M.S. Human-Computer Interaction
BASE
Tempe, Arizona
ORIGIN STORY
From architecture to a Master's in Human-Computer Interaction — my path to UX ran through a few unexpected turns. What stuck: a research-first instinct, an eye for the overlooked detail, and colleagues who'd call me resilient, collaborative, and endlessly curious.
MISSION LOG
JAN 2025 — PRESENT
◆ ACTIVE
Apple
▸ Directed studies with 400+ participants, converting large-scale human-factors research into design and engineering recommendations
▸ Cut fit failures from 10% to 6% and motion-stability failures from 5% to 1%
SEP 2023 — JAN 2025
Logan & Friends
▸ Led UX design for an AI coaching platform from concept to launch
▸ Built 11+ interactive Figma flows; ran 30+ educator interviews and usability tests with 15+ teachers
NOV 2023 — MAY 2024
COMET Lab, IU Indianapolis
▸ Designed AI-assisted workflows using Rasa prototypes
▸ Brought 45+ public reports into full WCAG accessibility compliance
JAN 2021 — JUL 2022
Ounass
▸ A/B tested e-commerce experiences
▸ +18% engagement, +15% add-to-cart
HIGH SCORES
“She consistently delivered designs that were not only visually stunning but also strategically aligned with user behavior and business goals. Her ability to turn insights into practical, user-friendly solutions has led me to hire her for several additional projects. Her research-driven approach makes her an invaluable asset to any product team!”
CEO @ Logan & Friends
“When faced with any hurdles, she remained undaunted. Her design thinking skills and unwavering determination led us to a breakthrough solution that strengthened the product features.”
Product Designer @ IU Indianapolis
“Apoorva has strong organizational and leadership skills. As a leader on a team of four, she excels at managing tasks, asking key questions, and keeping the team motivated. She is proactive in client communication and ensures the team stays on track.”
Professor @ IU Indianapolis
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