PLAYER 01
UX Researcher & Designer with roots in architecture, a love for fashion, and a knack for discovering the hidden details that elevate user experiences.
CLASS
UX Researcher & Designer
ORIGIN
Architecture
TRAINING
M.S. Human-Computer Interaction
BASE
Tempe, Arizona
ORIGIN STORY
I'm a UX Researcher & Designer with roots in architecture, a love for fashion, and a knack for discovering the hidden details that elevate user experiences. My journey began in architecture, but it was during my time as a digital merchandiser at Ounass — a luxury e-retailer in beauty and fashion — that I found my true passion in design. This led me to the U.S., where I completed a Master's in Human-Computer Interaction.
I thrive in the research phase of product design, where I can uncover unseen user needs and craft data-driven, empathetic solutions. My approach is both strategic and meticulous, blending user insights with an unwavering drive to solve real problems through design. Colleagues say I'm resilient, collaborative, and a motivating team leader with an eye for detail and a heart for user needs. Outside of design, I find inspiration in captivating films, thoughtfully curated shows, immersed in music, or with a good book.
HIGH SCORES
“She consistently delivered designs that were not only visually stunning but also strategically aligned with user behavior and business goals. Her ability to turn insights into practical, user-friendly solutions has led me to hire her for several additional projects. Her research-driven approach makes her an invaluable asset to any product team!”
CEO @ Logan & Friends
“When faced with any hurdles, she remained undaunted. Her design thinking skills and unwavering determination led us to a breakthrough solution that strengthened the product features.”
Product Designer @ IU Indianapolis
“Apoorva has strong organizational and leadership skills. As a leader on a team of four, she excels at managing tasks, asking key questions, and keeping the team motivated. She is proactive in client communication and ensures the team stays on track.”
Professor @ IU Indianapolis
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